Writing Content

Stanford obsesses about how to get passionate people’s blogs noticed and promoted at Pushing Social.

Great posts often get ignored.

It shouldn’t happen. Literary masterpieces should be revered but that just isn’t the case in the blogosphere.

On a blog, a post has a few seconds to capture and pull in a reader. The writer needs to state their idea and immediately begin to persuade, entertain, and motivate.

Putting aside grammar, spell-checking, and similar post QA techniques, editors commonly rely on a suite of tactics to help boost the communications value of content. They’re easy to apply, and don’t take a whole lot of expertise or time. Perhaps you can (or do?) use them to hone your posts.

Ali’s recent post discouraged us from forcing creativity. If you don’t feel it, she said, don’t write. Yet Gretchen recommends sitting down and writing every day, because you’ll get in a rhythm and stay connected to your material.

This guest post is by Ali Luke, from The Creativity Toolbox.

How creative are you? A lot of bloggers feel that they’re not very creative people. Perhaps they come from a technical background. Perhaps they’ve never picked up a paintbrush in their life, and think that means they’re not creative. Perhaps they see creativity as something for other people.

Consider these two ideas: tennis and your lounge room. These ideas appear disparate. Tennis? My lounge room? So what? Put a Nintendo Wii into the picture. Now you have a frame—or context—for the two ideas. Within the frame provided by the Nintendo Wii, tennis in your lounge room makes sense.

A frame is a great way to communicate information. In journalism, it’s called a hook, or story angle. In marketing, the frame is provided by a product’s unique selling proposition. And a frame is something that bloggers can use to immediately draw users in and keep them reading.

Image by @lox

How do you define what a “blog” is? Back in the day, a blog was a weblog—an online journal. This definition had connotations of timeliness, of narrative, and of a personal focus.

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