Brands and Branding - download pdf or read online

By Stephen Brown

Lecturers/Instructors - Request a loose electronic inspection reproduction here

A enjoyable and funny introductory booklet, written in Stephen Brown's interesting and hugely special sort, that introduces curious readers to the major elements of manufacturers and is helping them to start to make feel of them - what they're, what they do, why and the way - utilizing lots of examples and references drawn from a variety manufacturers equivalent to Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst lodge within the World.

    With 3,000 branding books released each one year, why may you (or your scholars) are looking to read Brands & Branding?

    Here are seven purposes why:

    1. It’s introductory, aimed toward undergraduate scholars or postgrads and not using a bachelor measure in company and assumes not anything greater than readers’ expertise of excessive profile manufacturers comparable to Coca-Cola, Microsoft and Chanel
    2. It’s indicative, targeting the fundamentals and therefore being a extra trustworthy revision reduction than Lucozade
    3. It’s immersive, taking readers on a trip and, engaged on the belief that they have got smartphones or pill desktops handy, the print textual content hyperlinks to pictures, articles and educational guides to offer emphasis and context the place acceptable.
    4. It’s inclusive, contemplating articles and stories but additionally blogs, novels, newspapers,  reviews, social media and different resources
    5. It’s irreverent – branding isn't continuously a perilous severe company!
    6. It’s intimate, Stephen speaks to you directly and together you will pick your way throughout the occasionally bizarre and unfailingly significant global of manufacturers and branding utilizing examples instead of summary rules to demonstrate issues.
    7. It’s inspirational, celebrating the curious and profitable tales of manufacturers from Cillit Bang to Cacharel

    compatible for first and moment 12 months advertising and marketing or advertisements scholars, and for these new to or drawn to branding and who're willing to understand more.

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