Celebrity Capital: Assessing the Value of Fame by Barrie Gunter PDF

By Barrie Gunter

Celebrities allure the eye of business pursuits and different public figures. They obtain funds from sponsors to propose manufacturers. they're sought out to seem with politicians in the course of election campaigns. they're used to advertise health and wellbeing messages. In different phrases, celebrities are frequently gave the impression to own characteristics that supply them designated price or what we are going to consult with the following as 'celebrity capital'. which means celebrities are considered as having the ability to upload top rate worth to express gadgets, occasions, and matters and for that reason render these things extra invaluable or powerful.

Employing an attractive and new method of the transforming into scholarly curiosity in big name tradition, Barrie Gunter makes use of the belief of price as expressed throughout the time period 'capital'. Capital frequently refers back to the financial worthy of anything. megastar capital in spite of the fact that might be measured in financial phrases but in addition in social, political and mental phrases. study from worldwide has been collated to supply an evidence-based research of the worth of star within the twenty first century and the way it may be systematically assessed. together with additional examining for college students, key issues and finish of bankruptcy dialogue questions, Gunter creates the 1st technique to evaluate the worth of fame.

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Celebrity Capital: Assessing the Value of Fame by Barrie Gunter

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