New PDF release: Celebrity, Inc.: How Famous People Make Money

By Jo Piazza

From $10,000 tweets to creating funds within the afterlife, a getting better gossip columnist explores the company classes that energy the Hollywood commercial Complex

Why do celebrities receives a commission a lot more than average humans to do a task that turns out to have the funds for them the same quantity of relaxation time as such a lot retirees? What do Bush-era economics need to do with the increase of Kim Kardashian? How do the legislation of provide and insist clarify why the celebs of Teen Mom are at the hide of Us Weekly? and the way used to be the sale of Brad Pitt and Angelina Jolie’s child photos a bit like a highway drug deal? After a decade spent toiling as an leisure journalist and gossip columnist, Jo Piazza asks the difficult questions about the company in the back of celebrity.

Make no mistake: big name is an undefined. by no means during human background has the marketplace for celebrities been as saturated because it is this day. approximately each day such a lot american citizens will eat anything a celeb is selling—a perfume, a sneaker, a music, a film, a convey, a tweet, or a photograph in a magazine.

With some great benefits of Piazza’s specified entry to the fame industry, Celebrity, Inc. explains intimately what generates money for the and what drains price swifter than a starlet downs champagne—in twelve interesting case reviews that take on celebrities the way in which analysts might dissect any shopper brand.

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