Download e-book for kindle: Feasibility Analysis of a Low Cost Strategy for Long by Joren Steinheuer

By Joren Steinheuer

Bachelor Thesis from the 12 months 2015 within the topic enterprise economics - funding and Finance, grade: 2,0, collage of technologies, Düsseldorf, language: English, summary: This thesis makes a speciality of the industrial feasibility of a least expensive approach for lengthy distance flights, in response to the instance of Eurowings within the product portfolio of the complete carrier service Lufthansa.

On the ITB 2015, Europe’s biggest vacationer alternate reasonable, an govt board member of Lufthansa, Karl Garnand, introduced the 1st routes for the arrival budget friendly lengthy distance flight made of the corporate. Lufthansa goes to begin this venture with its model Eurowings. the 1st flights to 3 locations might be operated as from November 2015, tickets are already bookable. The most economical provider enterprise flourishes for a very long time. Its industry percentage in Germany, measured by way of the variety of passengers, grew from 4,8% in 2002 to twenty-five% in 2014. despite the fact that, this luck refers solely to brief and heart distance flights. Eurowings isn't the first test of an airline to set up a low-budget product for lengthy haul flights, yet there isn't any instance with financial success.

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Feasibility Analysis of a Low Cost Strategy for Long Distance Flights: A View from a Full Service Carrier in the Airline Industry by Joren Steinheuer


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