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By Paul J. Russell

The retail revenues ground has develop into a battlefield: each one model is battling for a similar patron and desires to make sure their item is at the revenues ground, sized, folded, hung and awarded effectively. box visible advertising process is a entire advisor to constructing and executing a countrywide box promotion approach, overlaying key components resembling constructing a method, tips to move approximately choosing the right advertising carrier association, group education, advertising criteria, planograms, and launching the method.

Ideal for retail sellers, visible merchandisers, promotion managers and model managers, box visible promoting procedure makes use of examples and case reviews from various outlets, from style emporia to small shops, to supply real-world perception on how strategic visible promotion works.

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Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization by Paul J. Russell


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