By Jacquie McNish,Sean Silcoff
Shortlisted for the FT/McKinsey enterprise ebook of the yr Award 2015
In 2009, BlackBerry managed half the united states cellphone marketplace. this day that quantity is lower than one in step with cent. What went so wrong?
Losing the Signal is the riveting tale of an organization that toppled international giants earlier than succumbing to the ruthlessly aggressive forces of Silicon Valley. this isn't a standard story of recent enterprise failure by means of fraud and greed; as an alternative, the increase and fall of BlackBerry unearths the damaging velocity at which innovators race alongside the data superhighway.
With exceptional entry to key gamers, senior executives, administrators, and opponents, Losing the sign unveils the outstanding upward thrust of an organization that all started above a bagel shop in a small Canadian urban and went directly to keep an eye on 1/2 the USA telephone industry. even if, on the very second BlackBerry was once ranked the world’s fastest-growing corporation, inner feuds and chaotic progress crippled the corporate because it confronted its gravest try out: the access of Apple and Google into the cellphone market.
Expertly instructed through acclaimed reporters Jacquie McNish and Sean Silcoff, this is often an exciting, whirlwind narrative that is going behind the curtain to bare probably the most compelling company tales of the recent century.
Read or Download Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry PDF
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Additional info for Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry by Jacquie McNish,Sean Silcoff
by Steven
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