By Robert W Gehl
Robert Gehl's well timed critique, Reverse Engineering Social Media, conscientiously analyzes the guidelines of social media and software program engineers, utilizing those principles to discover contradictions and fissures underneath the surfaces of sleek websites akin to fb, Google, and Twitter.
Gehl adeptly makes use of a mixture of software program reports, technology and expertise experiences, and political financial system to bare the histories and contexts of those social media websites. taking a look backward at divisions of work and the method of person exertions, he presents case experiences that illustrate how binary "Like" customer offerings cover surveillance platforms that depend upon clients to construct content material for webmasters who earn money promoting person info, and that advertise a tradition of tension and immediacy over depth.
Reverse Engineering Social Media additionally offers methods out of this paradox, illustrating how activists, teachers, and clients swap social media for the higher by way of construction choices to the dominant social media sites.
Read or Download Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism PDF
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Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism by Robert W Gehl
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