By Rajendra K Srivastava,Gregory Metz Thomas
New principles switch the area. From social activities to 
scientific discovery the facility of an idea is to reshape the realm, who we're, and the way we are living. adjustments within the more and more dynamic aggressive setting require a spotlight on what can be performed, not only what's presently performed. the foundation for this ebook is to supply an outlet for cogent principles that may aid managers construct and retain manufacturers sooner or later marketplace.
Written via the top minds administration from around the world who're redefining top practices in coping with manufacturers, It examines the way forward for branding on key techniques together with model functionality administration, model technique, model development, revitalizing manufacturers, model valuation, model research, model security, and model event. The all-star staff includes:
Martin Roll, Kevin Lane Keller, Don E. Schultz, Bernd Schmitt, Jean-Noel Kapferer, , V. Kumar, Bharath Rajan, Lluis Martinez-Ribes, Shi Zhang, Jean Yannis Suvatjis, Leslie de Chernatony, Vanessa M. Patrick and Henrik Hagtvedt, Gregory M Thomas, Jeffrey Parkhurst Srinivas Reddy, Anupam Jaju, Werner Reinartz, Jeffery Andrien, Paul Benoit, Philip C Zerrillo, Cem Bahadir, and Rajendra ok Srivastava.
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The Future of Branding by Rajendra K Srivastava,Gregory Metz Thomas
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