Download e-book for kindle: The New Entrepreneurs: How Race, Class, and Gender Shape by Zulema Valdez

By Zulema Valdez

For many marketers, the yankee Dream is still in basic terms partly fulfilled. Unequal results among the center and reduce periods, women and men, and Latino/as, whites, and blacks spotlight carrying on with inequalities and constraints inside of American society. With a spotlight on a various crew of Latino marketers, this booklet explores how type, gender, race, and ethnicity all form Latino marketers' means to reach enterprise within the United States.

Bringing intersectionality into dialog with theories of ethnic entrepreneurship, Zulema Valdez considers how different factors create, continue, and remodel the social and financial lives of Latino marketers. whereas sure crew identities might impose unequal, if now not discriminatory, beginning positions, club in those similar social teams provides possibilities to mobilize assets jointly. Valdez finds how Latino entrepreneurs—as individuals of oppressed teams at the one hand, but "rugged individualists" striving for the yankee Dream at the other—work to recreate their very own positions inside American society.

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The New Entrepreneurs: How Race, Class, and Gender Shape American Enterprise by Zulema Valdez


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