By Alfred Willener,Guy Milliard,Alex Ganty
When this ebook was once initially released in 1976, video represented a brand new tool, a brand new medium, and a brand new box of analysis with mostly unrealized capability. The video-taperecorder used to be an addition to the know-how of mass communications, a convenient equipment for recording synchronized photos and sound on magnetic tapes for garage or simultaneous playback. however the authors of this research examine it as additionally replicate, relay and catalyst, delivering artistic chances of exploration and feedback, of energetic research and transformation, of self-discovery and verbal exchange. They figure a releasing strength of video an antidote to the dominance of centralized television in customer society and finally a way in the direction of the innovative social reappropriation of the media of communication.
The authors draw on their adventure operating with school-children, young ones, and numerous cultural, political and group teams to demonstrate the flexibility of video in forthcoming different occasions of way of life, no matter if from the point of view of ‘cultural animation’, sociological learn, or a surrealistic online game. those initiatives, and interviews with different practitioners, current the following the root for a primary typology of types and techniques in utilizing video, and for a ‘videology’: a language, a suite of recommendations, and a idea comprehending procedure and praxis, photograph and motion. this can be a interesting photograph now, in retrospect at those early ideas.
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Videology and Utopia: Explorations in a New Medium (Routledge Library Editions: Television) by Alfred Willener,Guy Milliard,Alex Ganty
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