Download e-book for kindle: Visionary Pricing: Reflections and Advances in Honor of Dan by Gerald E Smith

By Gerald E Smith

Visionary Pricing is devoted to Dan Nimer, pioneer of pricing and cost administration. the amount positive factors cutting edge considering from state-of-the-art preeminent pricing notion leaders from North the United States, Europe, and Asia who initially got here jointly 30 years in the past to inspire the improvement of pricing. They now examine the current and destiny future of pricing, pricing innovation, and pricing paradigms which are influencing the evolution of pricing through the global. the quantity includes 4 sections: part 1 interviews Nimer and offers his perspectives at the emergence of value-based pricing as an influential pricing paradigm of the twenty first century. part 2 specializes in pricing approach and aggressive advantage.Section three makes a speciality of the defining position of worth in pricing. part four makes a speciality of pricing potential and innovation.

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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer: 19 (Advances in Business Marketing and Purchasing) by Gerald E Smith


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