Download PDF by Carl Friesen: Your expertise edge

By Carl Friesen

Many enterprise execs in "sustainability" fields -- environmental scientists, hydrologists, consulting archaeologists, city planners, engineers, environmental legal professionals and others -- fight to get recognized for his or her services and to face out as delivering a particular distinction. This e-book exhibits them easy methods to use the ability of content material advertising to illustrate their services and information to power consumers. accordingly, they could get extra paintings of the sort they need to do, and achieve the source of revenue point they wish.

The ebook discusses the turning out to be variety of 'content cars' akin to YouTube, Soundcloud, SlideShare, LinkedIn and Twitter. It tells easy methods to decide on a subject matter that may inspire a potential buyer to do so, and offers the right way to leverage their time to maximum effect.

This publication is for enterprise execs operating in businesses, these in inner most perform, and for advertising execs trying to know how to take advantage of the fast-changing social media panorama to arrive capability clients.

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Your expertise edge by Carl Friesen


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